Ads for the drinks won't appear in [this] year's Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that's mostly online. Pepsi was one of the biggest advertisers in this year's game and has advertised every year since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still have Super Bowl commercials in the 2010 game.
Funny how their lack of commercials will probably get them the same amount of press for free. Read the full article at ESPN. Related: Pepsi Raw.