Watch both commercials before reading this. Hyundai came out with their spot during the recent Super Bowl. They did a great job reassuring customers that it was okay to buy a car despite tough economic conditions. You can return a car if you lost your job with no penalty. How can you top that?
Apparently, Saturn could. When someone becomes unemployed, the last thing they want to do is loose their car. Saturn understood that. They offer to pay your car for up to nine months (this includes all GM cars). I bet you everyone at Hyundai was like, "son of a bitch . . ." after they saw this haha. If anyone knows who created this campaign, let me know, thanks.