Green Label Sound, a record label started by Mountain Dew, promotes upcoming artists by releasing their singles. Launched in August of 2008, they have signed groups such as The Cool Kids, Matt&Kim, Kuroma, and Caroline Polachek.
There are so many things right and wrong with this that I don't know where to begin. From a musicians perspective this can easily be seen as a sign of selling out. When you partner with a corporate sponsor, you are basically saying you don't have any objections to the product they are selling. On the other hand, using these sponsors can be a great way of getting your music out to a large number of people.
The clip I posted above is Flosstradamus feat. Caroline Polachek - "Big Bills." I watch a lot of music videos on TV and I saw this late one night so I looked it up on youtube the other day. I was enjoying the music until the video ended. After the song was finished a copywright for Mountain Dew appeared. I felt like I had just been tricked. I don't know why but that was how I felt. The music just seemed less authentic to me, and I couldn't enjoy it as much because it was sponsored by a product.
The guys at GrandGood have some good insight on the subject as well. They bring up some interesting stuff that I didn't want to just copy and paste. Click the link below to read what they had to say.