Monday, February 28, 2011

Axe Angels

Don't know if this is a stretch or not, but I want to call this the classiest spot Axe has made to date. The real spotlight of this ad, however, is actually the music. The song, "Sexy Boy," is a cover from the duo Air's album, Moon Safari. The song was re-recorded with an all female choir and released under the fictional band name, The Fallen Angels. It's available for sale on iTunes and it's been selling pretty good. I love when advertisers do things like this to include a side stream of revenue.

Guy: Did it hurt?
Girl: Did what hurt?
Guy: When you fell from heaven, heh.
Girl: (rolls eyes)

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