Wednesday, November 3, 2010
Tips To Write Better
Copy Blogger has five tips to help you write better copy. The two that I have personally found the most useful are numbers one and two. Here’s an excerpt of the post:
1. Write drunk; edit sober
Now you don’t have to take this literally. I don’t really mean you should be downing rum as your fingers meander with increasing sluggishness and inaccuracy over your keyboard. (...) Better to put too much personality in and have to edit it out later than not put enough in to begin with. When you write, make sure you have some passion for your topic — and then just tell your reader what you want to say. Don’t self-consciously write. Just tell.
2. Sleep on it
(...)Simply put: You can improve any piece of writing by letting it sit overnight. Look, I know you’re in a hurry. I know you’re really excited about what you just wrote. So am I. (...) In the cold light of a new day, all writing seems slightly less marvelous and slightly more open to improvement. (...) You’ll see that what you thought was a flawless masterpiece could actually do with a tweak here and a sharp cut there. The changes you make at this stage are 80% of what you need to turn good copy into magnificent copy.
Previously: Write like you design