Droga5's latest work for Puma Social. Incredible copy in this short clip. Not sure what the site is trying to accomplish. At a quick glance, it looks like your typical "share your brand experiences" type of site. I really like the demo they've decided to go after. Very unique for a sports lifestyle brand.
Good point about breaking bottle, I suppose they could have shown the lack of athleticism in a different way. "Let's litter!" doesn't really sit well, huh?
1 comment:
Good point about breaking bottle, I suppose they could have shown the lack of athleticism in a different way. "Let's litter!" doesn't really sit well, huh?
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