Monday, August 16, 2010

Puma: The After Hours Athlete

Droga5's latest work for Puma Social. Incredible copy in this short clip. Not sure what the site is trying to accomplish. At a quick glance, it looks like your typical "share your brand experiences" type of site. I really like the demo they've decided to go after. Very unique for a sports lifestyle brand.

1 comment:

Kevin Murray said...

Good point about breaking bottle, I suppose they could have shown the lack of athleticism in a different way. "Let's litter!" doesn't really sit well, huh?