Thursday, January 28, 2010
The NYT's Shares Online Model For 2011
Struggling with an evaporation of advertising and a downward drift in street corner sales, the NYT – motto: "All the news that's fit to print" – intends to introduce a "metered" model at the beginning of 2011. Readers will be required to pay when they have exceeded a set number of its online articles per month.
From what I understand, The New York Times will charge their users based on the amount of articles read. Basically, the more you read, the more you'll be charged. It kind of seems silly to punish your most valuable customers for their loyalty, while the ones who come every now and then continue to get it for free. For now, my main concern are link backs. It makes me hesitant to link to a New York Times article knowing that over half of my readers won't be able to see it. Hopefully newspapers will be able to figure out a model that works before it's too late. I'm pulling for them.
You can read the full article above at The Guardian.