Tuesday, November 10, 2009
"Building a conversation strategy will allow us to visually see our complete marketing ecosystem and bake in our communication throughout all touch points."
"...what brands should strive to do is build a lattice or framework for the conversation that they ultimately want to occur. Then when they feed in the consumers it will grow into the shape they planned out."
"...you're no longer marketing products or services -- you're marketing conversations."
Sometimes I can't believe that people actually talk like this.
Read the full post at The Ad Contrarian