"A design study about the development of brand identities: 30 pudding packages. People no longer simply buy what they need; they buy what reflects their own images of themselves. The content of your shopping-cart is a mirror of your identity. A pudding package for every kind of pudding buyer."
Very true. I'm a firm believer in the importance of proper package design. You can see the rest of the pudding package designs at
The Die Line.
1 comment:
Have you ever thought about going into packaging, or package design? I don't really know the proper term for it, but I can tell by your blog that it is something you are really interested in. Packaging does do a lot for a product, and you realize that. Probably more than the average marketer and definitely more than the average consumer.
I think it's something you should look into if you haven't already. Just my thoughts...
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