Saturday, July 25, 2009

A Pudding Package For Every Consumer

"A design study about the development of brand identities: 30 pudding packages. People no longer simply buy what they need; they buy what reflects their own images of themselves. The content of your shopping-cart is a mirror of your identity. A pudding package for every kind of pudding buyer."

Very true. I'm a firm believer in the importance of proper package design. You can see the rest of the pudding package designs at The Die Line.

1 comment:

Bryan Mayberry said...

Have you ever thought about going into packaging, or package design? I don't really know the proper term for it, but I can tell by your blog that it is something you are really interested in. Packaging does do a lot for a product, and you realize that. Probably more than the average marketer and definitely more than the average consumer.

I think it's something you should look into if you haven't already. Just my thoughts...