Tuesday, June 9, 2009

Heineken Only Wants Manhattan

There has been buzz about Heineken moving from W+K for a few days now. AdAge just posted an article addressing the issue. The beer company stated that they would only consider pitches from agencies located in Manhattan. Apparently, cost and effectiveness were their main motives. They wanted people to be in the same time zone, have more face to face contact, blah blah blah. I've never worked in an agency so I don't have an opinion either way, but it makes no sense to limit yourself to one area ... especially in today's environment.

You're telling me that if someone in this country has the potential to boost your brand to a whole new level you won't hear them because they aren't where you're planing to put up your new office? Today's world makes communication effortless and inexpensive regardless of location. The options to get in touch with someone are endless. Oh well, any thoughts?

You can read the article here

1 comment:

Maria Hakimi said...

Manhattan rules! You don't want the executives to have to go to the trouble of finding new massage parlors and Madames if they go with an agency in a different city. Think of all the extra work.