In this week alone, I have heard over ten people mention Dos Equis and it's "most interesting man." I would hear people talk about it at the bar, in class, or around my friends. The campaign isn't exactly fresh, so it's really cool to hear people still talking about it.
I just wanted to take some time to put in my 2 cents. "The most interesting man" is by far one of the better beer strategies I've seen over the past couple years. It really gives the beer character. If you know of any other good ones, please feel free to share them with me.