I just felt like I should share this. It's kinda old, but you should read about the rebranding for the SciFi Channel at Brandnew and when you're done there you should top it off with some insights from Adage. Their basic motive was to branch out from Science Fiction to include other types of programming. I just can't understand why you would be willing to alienate your faithful audience base for something people might not even want/welcome.
What the hell man (I know, I say it all the time). Any thoughts/opinions?