Thursday, October 20, 2011

Core77 and Crayons

Rich Brilliant Willing, a design team based in New York, designed Core77's first trophy for their Design Awards. You can read more about the Core77 Design Awards here.

“We were inspired by a ‘mold’ as an image and symbol of manufacturing and design. In our discussions with Core77, we came to realize that an inherent pitfall of the iconic trophy is that it is shared by a group, yet not literally divisible among that group. We wondered if an award could, in some way, recognize the various contributors, beyond symbolic meaning alone. Our solution for the inaugural Core77 Design Awards Trophy has a functional value: winning teams can create ingots from the trophy, and provide these cast facsimiles to their collaborators, clients and staff.”

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