Monday, May 16, 2011
McDonalds UK: Make Up Your Own Mind
Since 2006, Quality Scouts (independent members of the public) have been going behind the scenes at McDonald’s and its suppliers, to find out for themselves what really goes into McDonald’s food and report back on this site. In 2010, these visits will continue to delve into other aspects of McDonald’s business, reflecting the broad interests of over half a million visitors to the site so far - and counting. You’ll also be able to find out more about the latest news from (and written about) McDonald’s in our News and In the Media sections.
Make Up Your Own Mind is almost a totally unbranded site that gives people access to desired information related to McDonald's (i.e. food sources, practices, etc). They have open farm visits, in-depth video reports, and a section to submit questions. There have been over 23,000 questions submitted so far. Talk about transparanecy!