Friday, March 11, 2011
Japanese retailer Uniqlo has launched ‘Uniqlooks’, the brand’s new fashion community. The site affords customers, fans and visitors the opportunity to populate the global community with images of themselves wearing Uniqlo merchandise in varying combinations. The photographs represent the brand’s global audience, whose looks can be voted on by visitors. From our perspective, Uniqlooks seeks to engage fans and brand advocates by making their community both their models and their stylists.
Uniqlo is definitely giving H&M a run for its money. The excerpt above is from PSFK. They mention that the site has a Sartorialist vibe to it, but I couldn't help seeing a little bit of Lookbook's personality in it as well. Definitely a big fan of this idea. Sites like this and Polyvore really let the customers define your brand and share great insight into how consumers view your products. You can visit Uniqlooks here.