In 2010, [a Canadian agency], John St. took on its toughest challenge yet. Make Chelsea Bedano's birthday party a success in an already cluttered birthday market. The results were astounding.
Amazing creation/self promotion that mocks those 'inspirational' agency case study videos. Basically, John St. uses standard agency case study lingo and applies it to an 8 year old girl's birthday party. Funny, clever, and charming.