Wednesday, November 10, 2010
Scott Pilgrim vs. Fark
Scott Pilgrim vs. the World paired up with interenet news forum, Fark, to help promote the release of its DVD coming out this November. The website integrated a hidden easter egg that could be revealed after entering the famous Konami code. After entering the code, a game unlocks that mirrors the movie. You have to answer trivia questions to defeat all seven exes. After you defeat them, you can enter in your info to win a free copy of the movie, a TotalFark account, as well as other stuff. The buzz around the game is fairly positive and definitely sits well with the target demo. Everyone understands its an ad but no one cares because its fun. It helps that the majority of the questions actually require a semi-significant level of pop culture knowledge. There's just one thing I can't get past. As "innovative" as this ad is, I couldn't help but compare it to Ralphie's dissapointment after he decoded Annie's message in A Christmas Story. I guess the good news is that some ideas will never go out of style.
Be sure to drink your Ovaltine!