Friday, September 10, 2010
Making A Change For The Better
In an effort to differentiate itself from the other beverages in the category, PepsiCo's Sierra Mist has decided to tap into the growing market for real sugar sodas by phasing out its existing formula, which uses High Fructose Corn Syrup, in favor of the real sugar recipe of Sierra Mist Natural. "There's not a strong reason to choose one [lemon-lime] brand over another.... And when we asked consumers what would re-engage them in soda, 'natural' was the No. 1 concept."
Real smart move by Pepsi to give Sierra Mist such a unique selling point. Adage reported that 7up is also taking steps to move away from HFCS. Hopefully this will start a mad dash towards real sugar for the entire industry. Or at least I hope, haha. You can read the rest of the article at The Consumerist and more about unique selling points at this previous post.