Nike's "Write The Future": Behind The Scenes

Since Nike's "Write the Future" spot came out last week, many in the industry have come down with a bad case of ad envy. The epic ad gets the behind-the-scenes treatment in the four-minute video below. It shows director Alejandro Iñárritu discussing the concept behind the video, and features interviews with Wayne Rooney and Didier Drogba. The Wieden + Kennedy creative team don't get any screen time to tell how the idea originated or what kind of production budget it took to get it done. -Brian Morrissey