Forsman & Bodenfors was assigned to promote a new Ikea in Malmö, Sweden. With a limited budget, they decided to create a Facebook profile for Malmö's store manager. Forsman & Bodenfors then uploaded pictures of various Ikea showrooms. Facebook users who tagged their name on an item first won that item. Watch the video above to get a better idea of how it all panned out. This idea may not seem as innovative to some, but I think using the concept of tagging to make the users do most of the heavy lifting is awesome.