Tuesday, June 23, 2009

Big Tobacco

"The Family Smoking Prevention and Tobacco Control Act, as it is called (...) give(s) the F.D.A. power to set standards that could reduce nicotine content and regulate chemicals in cigarette smoke. The law also bans most tobacco flavorings, which are considered a lure to first-time smokers. Menthol was deferred to later studies. Health advocates predict that F.D.A. standards could eventually reduce some of the 60 carcinogens and 4,000 toxins in cigarette smoke, or make it taste so bad it deters users.
The law would also tighten restrictions on the marketing and advertising of tobacco products. Colorful ads and store displays will be replaced by black-and-white-only text. Beginning next year, all outdoor advertising of tobacco within 1,000 feet of schools and playgrounds would be illegal.
(...) Cigarette makers will be required to stop using terms like “light” and “low tar” by next year and to place large, graphic health warnings on their packages by 2012."

A true milestone for the FDA and regulation on Tobacco. Cigarettes are bad for you, but "everything in moderation" is what I like to think. Anyways enough of that. From a marketing stand point I am very excited for the tobacco industry. Black and white only text? Can't use words like light or low tar? Wow, things should get really interesting. You can read the rest of the article above at TheNYTimes
Picture above and more on the topic at TheDieLine

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