Finally, some successful rebranding (in my opinion). Snapple did away with their old slanted logo and opted for a cleaner look. They're playing up their "all natural" card to keep up with all the other natural junk out there.
I'm tired of people always saying things like, "you're throwing away everything you've built around this brand", or "this change will ruin how people associate with your product."
They are both valid claims, but if you live by those rules alone then when is change possible? I beileve that if you invest enough time in proper research and consumer consideration then change can come with less hassle. Obviously, not everyone is going to like it. Who cares though? In 10 years no one will remember.You can read that and see better pictures at BrandNew.