'The Ramp' is more than just another "viral ad". It's a mockumentary about a small town in Bavaria building a ramp high enough to launch a BMW 1-series car all the way to the United States. They are simple people just wanting to attract tourism. BMW coincided the release of this video with their release of the 1-series in the US.
Regardless of whether or not you give a damn about these cars, the movie was shot and written beautifully. It was directed by Jeff Schultz, and it's only about 30 minutes. If you like The Office, or Summer Heights High, this is for you.
You can watch a stream of the movie or download it through the link below.
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